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Loupes Strap
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Price range
Good$7.43–$29.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$152K$152K/yr · 499K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,135.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand