52
Lord Farquaad Costume Kids
Worth a lookShows a thin review moat (53 avg reviews), but high returns (14.5%) keeps it on the watch list.
Review moat
Incredible52.73avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$39.94avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.14–$76.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 44K searches
Returns
Bad14.5%return rate — above 5% kills the launch gate