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28

Long Sleeve Running Shirt

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Soft demand (-83.8% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 7Competition 53Returns 4Price range 91Avg price 95Brand share 32Review moat 35Quality gap 28

Avg price

Incredible$31.56

avg listing price — sweet spot $15–$100

Price range

Great$12.27–$64.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,032.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 209K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Growth

Bad-83.8%

90-day search growth — must beat 0% to launch

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