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Loki Horns
Skip itHigh returns (12.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Review moat
Great204.67avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.23–$108.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 71K searches
Returns
Bad12.0%return rate — above 5% kills the launch gate
Signals High Returns