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Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Price range
Good$2.61–$30.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$78K$78K/yr · 9.9M searches
Review moat
Bad13,818.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale