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54

Lioness Clothing

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 73Growth 20Conversion 7Competition 96Returns 38Price range 36Avg price 87Brand share 16Review moat 72Quality gap 95

Competition

Incredible18%

top-5 click share — an open shelf

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$68.36

avg listing price — sweet spot $15–$100

Market size

Good$809K

$809K/yr · 2.2M searches

Review moat

Good620.05

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Price range

Okay$7.50–$245.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Reviews