36
Link Sword and Shield
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$45.37avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$16.36–$150.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,460.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 20K searches