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Linda Belcher Costume
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Good$8.39–$30.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+36.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,040.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 43K searches