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Lime Green Dress
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (26.2%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$40.88avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$337K$337K/yr · 5.5M searches
Review moat
Okay1,889avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Price range
Bad$9.71–$372.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad26.2%return rate — above 5% kills the launch gate