40
Light Up Dress
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.27avg listing price — sweet spot $15–$100
Price range
Incredible$17.75–$36.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Great494.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 132K searches