51
Light Blue Midi Dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (20.0%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$42.88avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+49.2%90-day search growth — must beat 0% to launch
Review moat
Good1,342.17avg incumbent reviews — the moat a new listing must climb
Price range
Bad$13.37–$477.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$15K$15K/yr · 394K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad20.0%return rate — above 5% kills the launch gate