60
Lifeguard
Worth a lookShows a sweet-spot price point ($24.20 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.20avg listing price — sweet spot $15–$100
Growth
Great+91.2%90-day search growth — must beat 0% to launch
Price range
Great$8.86–$72.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Good761.98avg incumbent reviews — the moat a new listing must climb
Market size
Good$307K$307K/yr · 441K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Signals High Returns