50
Leotards for Women
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but high returns (9.9%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$19.78avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$7.45–$41.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,026.79avg incumbent reviews — the moat a new listing must climb
Market size
Good$333K$333K/yr · 1.8M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
Signals High Returns