37
Leopard Scarf
Skip itPrices mostly outside the sweet spot ($4.40–$13.58) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good738.96avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 491K searches
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Price range
Bad$4.40–$13.58cheapest to priciest tracked listing — scored on the share inside $15–$100