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Leopard Jackets for Women
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.62avg listing price — sweet spot $15–$100
Price range
Great$9.33–$74.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,275.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 451K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
Returns
Bad23.0%return rate — above 5% kills the launch gate