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Leopard Cardigan for Women
Skip itSoft demand (-48.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.48–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,164.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 503K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
Growth
Bad-48.9%90-day search growth — must beat 0% to launch