45
Lego Darth Vader Helmet
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Great$67.15avg listing price — sweet spot $15–$100
Market size
Good$516K$516K/yr · 545K searches
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,228.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.90–$248.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price