50
Leg Warmers
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-48.9% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 5.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.87–$24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,282.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.87avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-48.9%90-day search growth — must beat 0% to launch