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Lavender Tie
Skip itHigh returns (7.1%) — this niche doesn't clear our bar today.
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Price range
Okay$5.77–$19.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,784.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 219K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate
Signals High Returns