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Lavender Formal Dress for Women
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (22.9%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$45.97avg listing price — sweet spot $15–$100
Price range
Incredible$15.87–$79.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,752.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$21K$21K/yr · 419K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad22.9%return rate — above 5% kills the launch gate