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Lavender Bandana
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Growth
Great+87.0%90-day search growth — must beat 0% to launch
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,257.13avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Price range
Bad$4.65–$16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$17K$17K/yr · 29K searches