42
Lanyard Stand
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.80avg listing price — sweet spot $15–$100
Price range
Great$6.76–$87.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good943.35avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 21K searches
Signals Low Review Barrier