54
Lace Bandeau
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+78.8%90-day search growth — must beat 0% to launch
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Price range
Good$6.07–$36.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Bad4,024.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 331K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Returns