25
Lab Coat and Goggles for College
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Great$12.11–$25.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,979.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 256K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Returns
Bad7.5%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Signals High Returns