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Kurta Men
Skip itHigh returns (24.6%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$54.51avg listing price — sweet spot $15–$100
Review moat
Great357.44avg incumbent reviews — the moat a new listing must climb
Market size
Good$353K$353K/yr · 1.3M searches
Price range
Okay$17.61–$214.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad24.6%return rate — above 5% kills the launch gate