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50

Kobe Bryant Shirt

Worth a look

Shows a sweet-spot price point ($23.37 avg), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 29Conversion 8Competition 80Returns 54Price range 95Avg price 95Brand share 77Review moat 94Quality gap 42

Avg price

Incredible$23.37

avg listing price — sweet spot $15–$100

Price range

Incredible$14.92–$36.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great127.59

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Market size

Bad$32K

$32K/yr · 230K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

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