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Kobe Bryant Card
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good$129.36avg listing price — sweet spot $15–$100
Review moat
Good1,020.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$117K$117K/yr · 1.1M searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad$8.42–$537.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price