42
Koala Costume
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.50avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$11.04–$46.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Good1,329.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.5%return rate — above 5% kills the launch gate
Market size
Bad$11K$11K/yr · 43K searches