65
kids sunglasses
Launch itA $2.5M/yr market growing +6.2% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 3.7M searches
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Good$4.97–$33.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,831.16avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality