50
Kids Rain Pants
Worth a lookShows a sweet-spot price point ($25.71 avg), but high returns (14.3%) keeps it on the watch list.
Avg price
Incredible$25.71avg listing price — sweet spot $15–$100
Price range
Great$11.84–$55.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great377.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$203K$203K/yr · 405K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Returns
Bad14.3%return rate — above 5% kills the launch gate