38
Kids Heated Vest
Skip itSoft demand (-87.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great328.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great$79.87avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$33.05–$135.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$141K$141K/yr · 218K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.0%90-day search growth — must beat 0% to launch
Returns
Bad15.7%return rate — above 5% kills the launch gate