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Kids Gloves
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-93.1% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 4.4M searches
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Price range
Okay$4.12–$24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,124.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-93.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand