34
Kids Coveralls
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.07avg listing price — sweet spot $15–$100
Price range
Great$14.63–$48.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Good1,397.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 254K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.6%90-day search growth — must beat 0% to launch
Signals High Returns