45
Key Necklace
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Review moat
Good793.35avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.54–$33.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 185K searches