50
Kendally Bras for Older Women
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (13.7%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$29.07avg listing price — sweet spot $15–$100
Price range
Great$13.63–$63.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Okay2,167.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 1.7M searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad13.7%return rate — above 5% kills the launch gate