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Keep Glasses From Slipping
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$336K$336K/yr · 289K searches
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Price range
Good$5.03–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,902.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand