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50

Just My Size Panties

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Market size 37Growth 29Conversion 17Competition 96Returns 51Price range 79Avg price 89Brand share 41Review moat 18Quality gap 52

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great$20.65

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$39.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$183K

$183K/yr · 662K searches

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad17,557.34

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Search terms