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Junk Headbands
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Market size
Good$336K$336K/yr · 668K searches
Review moat
Okay1,534.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Price range
Okay$7.14–$19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand