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Judge Costume
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.73avg listing price — sweet spot $15–$100
Review moat
Great199.12avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.56–$41.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$60K$60K/yr · 73K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-36.4%90-day search growth — must beat 0% to launch