36
John Cena Shirt
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.13avg listing price — sweet spot $15–$100
Price range
Great$6.97–$70.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great374.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$69K$69K/yr · 394K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier