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59

Jockey Bras for Women Wirefree

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 79Conversion 8Competition 96Returns 7Price range 87Avg price 95Brand share 82Review moat 24Quality gap 96

Competition

Incredible15%

top-5 click share — an open shelf

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$26.03

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$67.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Growth

Great+68.8%

90-day search growth — must beat 0% to launch

Market size

Bad$96K

$96K/yr · 568K searches

Review moat

Bad5,510.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.2%

return rate — above 5% kills the launch gate

Reviews