35
Jinu Wig
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great145.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$9.64–$24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 31K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad16.3%return rate — above 5% kills the launch gate