55
Jimmy Buffett
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but high returns (9.8%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.49avg listing price — sweet spot $15–$100
Price range
Great$5.60–$57.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 402K searches
Review moat
Okay3,793.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.8%return rate — above 5% kills the launch gate