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Jesus Wig
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great169.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$6.21–$23.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 28K searches
Growth
Bad-70.2%90-day search growth — must beat 0% to launch