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Jason Voorhees Costume
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.07avg listing price — sweet spot $15–$100
Review moat
Great209.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.31–$184.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Market size
Okay$125K$125K/yr · 967K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale