37
Jasmine Wig
Skip itHigh returns (17.1%) — this niche doesn't clear our bar today.
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$9.28–$54.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,068.23avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 28K searches
Returns
Bad17.1%return rate — above 5% kills the launch gate
Signals High Returns