52
Japanese Shirt
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$25.66avg listing price — sweet spot $15–$100
Price range
Great$13.02–$64.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,450.34avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 429K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns