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Jake From State Farm Costume
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.56avg listing price — sweet spot $15–$100
Price range
Great$8.81–$67.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,537.54avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$62K$62K/yr · 128K searches
Signals High Returns