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39

Jack Sparrow Costume Kids

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A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 23Conversion 16Competition 41Returns 18Price range 83Avg price 95Brand share 37Review moat 92Quality gap 76

Avg price

Incredible$33.91

avg listing price — sweet spot $15–$100

Review moat

Great154.33

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.75–$110.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 59K searches

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