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35

Iuga Leggings

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 17Conversion 17Competition 77Returns 5Price range 83Avg price 90Brand share 0Review moat 22Quality gap 47

Avg price

Great$20.91

avg listing price — sweet spot $15–$100

Price range

Great$9.33–$46.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$147K

$147K/yr · 506K searches

Review moat

Bad10,328.66

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.6%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

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